(British Rates and Data) – Reference source for all UK media : contact details, rates, circulations, readership profiles etc for every UK publication, plus limited information on New Media, Television, Radio, Outdoor and Ambient media.

(Joint Industry Committee for Radio Audience Research) – The radio industry’s audience research company, jointly owned by the BBC and the Commercial Radio Companies Association. Established in 1992 to provide a single source of audience data for all radio services in the UK.

(Joint Industry Committee for Regional Press Research) – provides readership information for regional and local newspapers. JICREG is a searchable database of readership profiles for all areas of the UK by postcode.

(Newspaper Society) Offers information on every local newspaper in the UK including circulaton area maps.

(National Readership Survey) - NRS Ltd is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. Currently the Survey publishes data covering some 250 newspapers, newspaper supplements and magazines using a methodology agreed by publishers, advertisers and their agencies.

NRS provides an estimate of the number of readers of a publication and who those readers are in terms of sex, age, regionality and many other demographic and lifestyle characteristics.

(Target Group Index) -Six monthly product and media survey by BRMB of 25,000 adults

Based on 500 product fields and 4,000 named brands, media types and lifestyle attitudes which link product usage of major brands/services to demographic characteristics and media consumption i.e.

• Who are they?
• How old are they?
• What do they read / watch / listen to
• What makes them tick i.e. skiing holidays, theatre trips, good wine etc.

This knowledge allows us to optimise the media strategy, clearly define our target audience and in turn create an effective campaign.

(Radio Advertising Bureau) - Impartial information resource providing facts, figures and reference material for advertisers researching commercial radio.

Launched in 1981 Mediatel is the largest single-source of media intelligence available online in the UK. It provides daily-updated media news and analysis, as well as an extensive archive of in-depth data from a number of major research sources. Archives go back over 10 years allowing market trends and emerging patterns across all media sectors to be monitored.

The regional database with its unique mapping system allows us to map numerous media opportunities within defined catchment areas.

(Media Monitoring Service) ACNielsen MMS is the only provider for monitoring competitors information across all media in the UK and offers in-depth analysis of competitive activity over the last 5 years. MMS provides information on advertising schedules, spending patterns, trends, creative, positioning data and performance with 8 million advertisements coded each year with a value of over £5 billion.

As a globally recognised market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategies. Mintel reports analyse the driving forces and trends that shape a market's size and characteristics, and highlight realistic opportunities, helping maximise sales and increase market share.