(British Rates and Data) – Reference source for all UK media : contact
details, rates, circulations, readership profiles etc for every
UK publication, plus limited information on New Media, Television,
Radio, Outdoor and Ambient media.
(Joint Industry Committee
for Radio Audience Research) – The radio industry’s
audience research company, jointly owned by the BBC and the Commercial
Radio Companies Association. Established in 1992 to provide a single
source of audience data for all radio services in the UK.
(Joint Industry Committee
for Regional Press Research) – provides readership information
for regional and local newspapers. JICREG is a searchable database
of readership profiles for all areas of the UK by postcode.
(Newspaper Society) Offers information
on every local newspaper in the UK including circulaton area maps.
(National Readership Survey)
- NRS Ltd is a non-profit-making but commercial organisation
which sets out to provide estimates of the number and nature
of the people who read Britain’s newspapers and consumer
magazines. Currently the Survey publishes data covering some
250 newspapers, newspaper supplements and magazines using a methodology
agreed by publishers, advertisers and their agencies.
NRS provides an estimate of the number of readers
of a publication and who those readers are in terms of sex, age,
regionality and many other demographic and lifestyle characteristics.
(Target Group Index) -Six
monthly product and media survey by BRMB of 25,000 adults
Based on 500 product fields and 4,000 named brands, media types and
lifestyle attitudes which link product usage of major brands/services
to demographic characteristics and media consumption i.e.
- Who are they?
- How old are they?
- What do they read / watch / listen to
- What makes them tick i.e. skiing holidays, theatre trips, good
This knowledge allows us to optimise the media strategy, clearly define
our target audience and in turn create an effective campaign.
(Radio Advertising Bureau) -
Impartial information resource providing facts, figures and reference
material for advertisers researching commercial radio.
Launched in 1981 Mediatel
is the largest single-source of media intelligence available online
in the UK. It provides daily-updated media news and analysis, as
well as an extensive archive of in-depth data from a number of
major research sources. Archives go back over 10 years allowing
market trends and emerging patterns across all media sectors to
The regional database with its unique mapping system
allows us to map numerous media opportunities within defined catchment
(Media Monitoring Service)
ACNielsen MMS is the only provider for monitoring competitors
information across all media in the UK and offers in-depth analysis
of competitive activity over the last 5 years. MMS provides information
on advertising schedules, spending patterns, trends, creative,
positioning data and performance with 8 million advertisements
coded each year with a value of over £5 billion.
As a globally recognised market analyst,
Mintel produces some 600 reports into European, UK-specific and US
consumer markets every year. Each report that Mintel publishes provides
a unique overview of a market's dynamics and prospects, giving you
the knowledge to devise informed and profitable marketing strategies.
Mintel reports analyse the driving forces and trends that shape a
market's size and characteristics, and highlight realistic opportunities,
helping maximise sales and increase market share.